I am a veteran communications professional with 20 years of professional writing, editing and PR/marketing experience. I have expertise in media relations, publications management, and fundraising and engagement communications. My work in university marketing and communications has also supported the recruitment goals of the institutions I serve.
So what does that mean for you? It means I deliver on my promise to breath life into your brand. I know how to convey the character of an organization through engaging copy that evokes emotions in readers and moves them to action. In short, my writing makes people care about what you are selling. Moreover, my keen editing eye provides you with "clean" publication-ready copy.
I began my career as a news reporter at The Daily Item, a community newspaper in Sunbury, Pa., where I quickly earned readers' trust and industry recognition for my in-depth feature writing and investigative reporting on such varied topics as autism, environmental hazards, politics, homelessness and heroin addiction. My news beats included cops, crime, the courts, county government, the environment and agriculture.
In 2002, I joined the communications staff at Susquehanna University in Selinsgrove, Pa., where I worked for 15 years before founding Victoria Kidd Communications (aka Kidd Communications). I launched my career at Susquehanna as a media relations liaison, serving as a university spokesperson and primary campus contact for local, regional and national media. My work in this role included development of proactive public relations plans and crisis communications management.
From there, I transitioned into publications management and institutional marketing. For 10 years, I served as the editor of two university magazines and directed advancement communications efforts in support of alumni relations, annual giving, major gifts and capital campaign goals. As a writer, editor, digital content creator, communications strategist and project manager, I have collected experience in such areas as advertising, brand development, strategic communications planning, magazine production, e-newsletter management, email and direct marketing, video story boarding and script writing, social media campaigns, and website planning and content development.
This means I can strategically plan, write, edit and project manage just about anything thrown my way. So, toss me an email through the form below and find out how I can add value to your organization's marketing and communications efforts. You won't be disappointed! I offer professional communications that get you noticed.
My work as a writer, copy editor, managing editor and communications specialist has been recognized by the following organizations:
· College & University Public Relations and Associated Professionals (CUPRAP)
· Council for the Advancement of Schools of Education (CASE)
· Public Relations Society of America (PRSA)
· Pennsylvania Newspaper Association
· American Press Institute
As a past-president of CUPRAP: College & University Public Relations and Associated Professionals, and a former board member for the Susquehanna River Valley Visitors Bureau, I am passionate about communicating the transformational impact of higher education and the benefits tourism brings to our communities.
Since becoming an official "freelancer" in October 2018, I have contracted with higher education, tourism marketing and online publications clients to provide writing and editing services for both print and online publications, including magazines, annual reports and e-newsletters.
Selinsgrove, Pennsylvania, United States